مؤشر البلدان كاسم تجاري

القائمة التالية توضح مؤشر البلدان كاسم تجاري

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في الممارسة

في الأوساط الأكاديمية

الفهرسة

مؤشر العلامات التجارية الوطنية

العلامة التجارية لتمويل الأمة العلامات التجارية

مؤشر فيوتشر براند بلد العلامة التجارية

مسح أحادي القوة الناعمة

فئات العلامات التجارية

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أنظر أيضا

المصادر

قراءة متعمقة

  • Andrew Stevens (June 8, 2011) "The Singapore brand offers a thoroughly modern city" City Mayors Foundation.
  • Anholt, Simon (2003) Brand New Justice: the upside of global branding, Butterworth Heinemann, Oxford.
  • Chan, Rachel (April 20, 2011) Review of Brand Singapore by Koh Buck Song at University of Southern California Center on public diplomacy at the Annenberg School.
  • Clay Risen (Dec 11, 2005) "Branding Nations", New York Times.
  • Council on Foreign Relations (November 9, 2007) Backgrounder on Nation Branding.
  • Fan, Y. (2006) "Nation branding: what is being branded?" Journal of Vacation Marketing 12(1): 5-14.
  • Gubel, Peter (May 29, 2005) article in Time Magazine.
  • Johansson, Johny K. (2004) In Your Face: How American Marketing Fuels Anti-Americanism, Upper Saddle River, NJ: Financial Times/Prentice-Hall.
  • Kotler, Philip; Jatusripitak, Somkid; Maesincee, Suvit (1997) The Marketing of Nations: A Strategic Approach To Building National Wealth, The Free Press, New York.
  • Litvinov, Nikolai. Brand strategy of territory (Part 1) // Journal of Brand Management (Russia). — 2010. — №4(53). — P. 244–255.
  • Litvinov, Nikolai. Brand strategy of territory (Part 2) // Journal of Brand Management (Russia). — 2010. — №5(54). — P. 302-318.
  • Meike Eitel, Marie Spiekermann (2005) Nation Branding : San Marino developing into a brand
  • Melerowicz, Mariana (2009) National Branding in Poland in: AICELS Law Review - Journal on Central European Law. No.1, Rincon: The American Institute for Central European Legal Studies (AICELS).
  • Olins, Wally (2002) "Branding the nation – the historical context", Journal of Brand Management 9(4-5).
  • Potter, Evan (2009) Branding Canada: Projecting Canada's Soft Power through Public Diplomacy Montreal/Kingston: McGill-Queen's University Press.
  • Rendon, Jim (November 23, 2003) "When Nations Need a Little Marketing", New York Times.
  • Risen, Clay (March 13, 2005) article, Boston Globe.
  • Townsend, Jake (August 8, 2011) "Branding Peace: Norway's Identity Put to the Test" Huffington Post.
  • True, Jacqui (2006) "Globalisation and Identity", in Raymond Miller (ed.) New Zealand Government and Politics, Melbourne: Oxford University Press.
  • Weiner, Eric (January 11, 2006) Feature of National Public Radio's "Day to Day",

وصلات خارجية

قالب:Politics country lists